The Many Benefits of Using a White Label Bedding and Mattress Supplier

Published 29th November 2024

We've talked before about how Redwood can work as a white label bedding and mattress supplier. We can supply everything from individual components to finished, fully branded products, helping everyone from start-up businesses to established medical products and mattress suppliers.

In this article, we’ll take a deeper dive into the huge benefits of using a trusted, experienced and highly capable bedding and mattress supplier to create your own brand products.

What does white label mean?

The term ‘white label’ means exactly what it says. Instead of producing retail bedding and contract bedding, medical mattresses and domestic mattresses all labelled with the Redwood brand, we produce them with a ‘white label’ that our customers fill in with their own branding.

You encounter white label products every time you shop. The major supermarkets don’t actually manufacture the baked beans, coffee, pizzas and all the other own-brand products you see in store. They’re made by a white label food manufacturer and branded by each store group. Chances are the same producer makes baked beans for several different supermarket names, each of which brands them as their own.

Redwood operates in exactly the same way. As a major mattress supplier, we provide white label products to a number of leading brands to sell as their own. This brings a number of significant advantages:

• White label products are more cost effective – because Redwood are an established mattress supplier, we already have the equipment and production lines in place to make your products. That means no expensive product development costs and no upfront costs to tool-up your factory. 
• White label products are faster to market – because you don’t have to spend time in research and development, and you don’t have to create a production line, white label products can be brought to market much faster. This means you can respond to unexpected changes and challenges, such as the recent pandemic, much faster than your competitors, giving your business a real edge.
• White label products are less risky – creating a new product is a cost risk for any business, especially if you’re just starting out. By using white label products, you avoid many of these risks. With the experience and expert advice of our team behind you, you’ll significantly increase your chances of success.
• White label products have low minimum orders – tooling up a production line for a small product run can be prohibitively expensive, so you could miss out on the chance to prove yourself on a smaller order that could lead to much more in the future. When you use a white label bedding and mattress supplier, the minimum order quantities are far lower, allowing you to prove yourself to new customers, trial new ideas and tap into highly specialised sectors, all at an affordable price.
• White label products have high capacity – at the other end of the scale, Redwood’s huge in-house stock of foam and technical fabrics mean that we can respond fast to any sudden surge in demand. That means you’ll never miss out on an opportunity or have to turn down a major order due to capacity issues.
• White label products offer better quality control – here at Redwood, we’ve been manufacturing bedding and mattresses for decades, and in that time we’ve fine-tuned our quality control to the very highest standards. Our management systems are approved to ISO: 9001 standard by UKAS and ISOQAR for your complete peace of mind.
• White label products are made with complete discretion – Redwood are a major bedding and mattress supplier for a whole host of top UK brands, who are often competitors in the same market. We handle each and every order in the strictest confidence, with a closed-door factory policy that ensures total discretion, even if competitor products are manufactured side by side.

To find out more about how white label products from Redwood could help your business to be more cost-effective and responsive, offering more products at less risk, get in touch with our team today.

White label could be just the right label for you.